Entrepreneur · Investor · Athlete

Holly
Winkels

Black-and-white portrait of Holly Winkels
Work With Me
"I learned business from the inside. Now I'm scaling what my family has built, and looking for the next acquisition."
Holly building a hive
Holly as a child on a tyre swing with the hens on the farm
Holly in the pool
Holly on the podcast
Holly in a meeting at a round table
Holly Winkels in a navy top against a grey backdrop

My Story

I grew up on a Mornington Peninsula farm watching my parents build a business, where my siblings and I helped out from an early age. A competitive swimmer who balanced national-level training with school, I graduated in 2023 and chose to enter the workforce directly rather than attend university.

After working at Rebel Sport, family health challenges led me back to join and support our family business full-time in 2025.

Today, I focus on growth through business acquisitions, learning from experienced mentors, and identifying new opportunities to scale.

Testimonials

In their words

Working with Holly has been an absolute pleasure! She's incredibly driven, creative and always open to others' ideas and feedback! I look forward to continuing to do business with her and seeing where our relationship takes us!

Elisa · New Co Digital

Holly is such a genuine person who truly cares about the people around her. She's full of creative ideas, takes initiative and has a clear vision for what she wants to achieve. I really admire the way she puts her mind to things and follows through with them.

Martia · @Pilates Albury

Doing business with Holly is always a pleasure. Holly is driven, passionate and always looking for ways to better herself and those around her. The biggest standout for me is that she is just a really great human all round, has a heart of gold and knows how to bring the energy and fun into business.

Nick · midwithme

Work With Me

Where I'm focused

01

Acquisitions

I'm currently looking to acquire established businesses with strong foundations, great people and opportunities for growth.

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02

Partnerships

Open to strategic partnerships and opportunities across agriculture, food, manufacturing, retail and wholesale.

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03

Speaking and media

Collaborations, media and speaking opportunities across entrepreneurship, business and sport.

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Make an enquiry

You can also write to me directly.

contact@hollywinkels.com
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